Artificial Intelligence and Loyalty Programs

Ease of access to Artificial Intelligence (AI) and Machine Learning (ML) platforms is making it easier than ever for brands to gain an exponentially greater understanding of the needs, wants and behaviours of their customers – giving them unprecedented insight into just what makes the users of their products or services, tick. These technologies are even more useful when optimising […]

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Artificial Intelligence Isn’t So Artificial…

While the phrase ‘Artificial Intelligence’ has become a 21st century technological buzz-term, it was first coined by scientists at a conference at Dartmouth in 1956 when they arranged a workshop to bring luminaries in the fields of cybernetics, mathematics, formal reasoning and other related fields of academia together to explore problem solving. Marais Neethling, Head of Artificial Intelligence at leading […]

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