The illusion of artisanality is a 21st century hallmark of brands which produce everything from cheese to beer and backpacks to clothing. ‘Hand crafted’, ‘curated’ and ‘bespoke’ are the buzzwords which attempt to bestow the illusion of quality, individuality and exclusivity on items in a bid to elevate their desirability and add a veneer of uniqueness. Amidst the hipster hype, […]

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